Updated on May 8, 2018
Lead generation is easy – at least, it’s easy if you have the right tools on hand to get the job done.
Marketing tools tend to fall into one of two categories. They’re either full platforms like HubSpot and Marketo, which do a lot of different things fairly well and which bring all of your analytics into a single place, or they’re bespoke tools like Toofr which focus on doing a single thing very, very well.
Bant.io falls into the latter camp, and it’s a smart choice as a sister product to augment your Toofr plan. Here’s why.
How Bant.io augments Toofr
Toofr works great if you have a rough idea of who you’re trying to reach out to, but sometimes you have no idea where to get started. And if you have no specific company or employee in mind then Toofr’s use is relatively limited. Don’t get us wrong, you can still use it to great effect, but you’ll be artificially limited because you won’t really know what you’re looking for.
That’s where Bant.io comes in. It’s essentially a lead generation machine that you can run in the background, collecting B2B leads and delivering them to your inbox without you needing to lift a finger. They identify ideal customers and reach out to them on your behalf, then pass them on to your sales team when they’re ready to make a purchase.
That means that Bant.io and Toofr work well in partnership, giving you the ability to proactively search for known leads with Toofr while Bant.io acquires unknown leads on your behalf. Before you know it, you’ll be expanding your sales team to keep up with the demand – which is a nice problem to have.
How it works
Don’t worry, there’s no black magic involved. In fact, they’re happy to share the process so you can see exactly how the leads are created. They start by researching your ideal customer and identifying hidden commonalities amongst your clients, which can then be used to identify other decision makers who match that profile.
They do this using machine learning algorithms and other technologies to prioritise leads before developing a personalised email campaign that’s designed to boost conversion rates. Retargeting campaigns are also deployed to catch hold of people who abandoned before making a conversion. Once the leads are gathered, the information is sent over to you and your team so you can close the deal.
Meanwhile, you can use the dashboard to track exactly how the campaign is going so that there’s full transparency on what you’re getting. You can sign up for even one month and cancel or pause at any time, with a money back guarantee to make sure that you’re happy. That means it’s basically like working with an agency, except with all of the inefficiencies removed and with the ability to turn it on and off at will. If you max out on leads, you can pause your contract and turn it back on again once your sales team has caught up.
Want to know more? Visit Bant.io to find out how they can help you or to request a free demo.