Updated on January 3, 2018
When you take a look at the amount of money you'll need to invest in each area of your marketing campaign, email will always be close to the bottom of the scale. But, the return on that investment can be much greater than other forms of marketing that are much more expensive. For instance, a dollar spent on email marketing generally brings in over $40 in sales, where that same dollar only returns $22 when it's spent on search engine marketing and a measly $10 and change when it's put towards mobile marketing.
But, it can only be an effective marketing tool when recipients are actually opening, reading and acting on the emails you're sending. Here are 10 tips to help boost all areas of your recipient's positive reaction to your messages.
Divide up your email list
Each of your email subscribers will have different interests, needs and levels of engagement that you will want to properly address. Depending on their demographics, whether they are already customers or haven't made a purchase yet, or other information, they can be put into segmented groups that you can send targeted emails to. When you send out a targeted message, it instantly resonates higher with the recipient and is more relevant to them than a generalized email to the entire database. Using an email service like AWeber makes dividing and targeting your email list so simple.
Figure out the best delivery times
It's best to try to plan to arrive in an inbox when the receivers are most willing and able to open your message. Sending at the same time as all of the other companies they're subscribed to only ensures that you'll all be cluttering that inbox at the same time. Testing is almost always needed to see when you're yielding the best results, no matter what the 'experts' say the ideal send time it.
Resend unopened emails
If at first you don't succeed, try again. This actually proves to be true when speaking about emails that have gone unopened. It was actually shown that just by changing the subject line and resending the same content, over 30% more opens were happening. It's probably one of the easiest ways to get additional opens, because it doesn't involve creating new content or any other work besides resending an already existing message. When your readers do open your message, be sure they're met with something that's concise and to the point, by using an editing tool like Write my essay to keep your text length under control.
Get rid of 'spammy' words
There are certain words that just trigger spam filters to kick in – whether those are automated spam filters in an email service, or an alarm that goes off in the readers head when something sounds too 'spammy.' Even if the content you're sending them is totally legitimate, when something triggers a spam filter, it's automatically sent to a junk folder or is just deleted by the user.
Create a sense of urgency
You will want to create a sense of urgency in your subject line and content, so users will not put off opening and reading your message. Limited-time promotions and other time-sensitive offers can help persuade readers to at least open the message and give it a look-through. When there's a feeling that they'll be 'missing out' if they don't act, people are more likely to be receptive to listening to what they could be missing out on. A copywriting tool like Resumention can help you find creative and engaging ways to put together a subject line that conveys this sense of urgency.
Be consistent in your messaging
When you send out an email, ensure you know what the purpose of it is, and make that purpose clear to those reading it. There should be one clear, consistent message throughout the email, rather than several messages woven in together. If you're promoting a cooking class in an email, don't also add in offers for pots and pans, a recipe book and a video link demonstrating how to make the perfect pizza dough. It's overwhelming and the originally intended message of your email will get totally lost in the mix. Use grammar and writing resources, such as the ones found at Viawriting to ensure that your consistent messaging is also consistently free of errors. Along with the text of the message, the look needs to also be consistent, and IContact can quickly and easily help you create that consistent look for all of your messages.
More and more emails are being opened and viewed on a mobile device, so it's absolutely essential that you create messages that are easily viewed on a mobile phone. They've got to be clear, easy to read and navigate and open quickly. If the message becomes too frustrating to get through or doesn't load fast enough, you'll likely lose that reader. For some help every step of the way in the creation and design process, Cake Mail lets you easily create visually stunning messages quickly, so you have more time to concentrate on the content. And, if you're looking for somewhere to get it all done in a single place, Get Response is your one-stop-shop for all of your marketing needs.
More than one Call to Action won't hurt
Your Call to Action (CTA) is basically the entire purpose of your email. It's what you want your readers to do as a result of reading the email. Because of that, it's a good idea to place your CTA in several areas throughout the email, ideally the beginning, middle and end, so that no matter where they are in reading the message, the CTA is clear and visible. Have a professional editor take a look at your work to help create the most effective message possible. The teams at Boom Essays and EssayRoo are staffed with experts who can help you create an effective message and call to action.
Create custom social media links
Although the idea of 'forwarding' something to a friend may be long gone, email recipients can still reach out to their friends and connect them with your information using custom social media links provided by you within their emails. If you also want to add in other resources they can read and share, Ukwritings is a great tool for creating properly composed references.
Add a video
If the message you're sending could be enhanced with a relevant video, be sure to add it into your email. Videos are great attention grabbers for your audience, and they're a great way of getting additional information across in a form other than text. If you have a substantial email database, don't let it go to waste by sending out ineffective emails. Make the most of this valuable asset by implementing changes that will help you create more engaging emails that trigger more reads, click-throughs and shares.
About the author: Gloria Kopp is a content marketer and a social media manager at Australian Help. She also is a regular expert contributor at Huffingtonpost, Semrush, Oxessays. Besides, Gloria is an author of Studydemic blog where she writes her educational guides for students.